Measurement
How we measure.
Honest and camera-free: what we measure today, what we don’t do – and what you get to see.
What we measure
- How often your ad ran – per screen and hour.
- How many seconds it was on screen.
- Which ad ran on which screen.
- The screen reports this itself. The time comes from our server, not from the device.
What we don’t do
- No cameras, no facial recognition.
- No counting of phones via Wi-Fi or Bluetooth.
- No data about the people walking past.
What you see
- Your proof in the idoohai APP: when and where your ad ran.
- Explained clearly – no jargon.
What comes next
As soon as we also estimate how many people pass a screen, we will explain the method here – before it goes live.
Join
Together, we are
the big players.
Sign up. In 30 minutes we’ll show you how to advertise in your region – and what your screens are worth to the network.